Friday, January 26, 2007 is really starting to pick up steam. There are 10 visitors online at the is very moment. I'd like for them all to register. You can't see half the site unless you do.

Maybe I should pull all the cool features into the public shpere. It's a shame there's so many vistors and so few know they can send free inspirational e-cards (just created tonight!)

or listen to commercial free radio streaming from international stations. The community builder profiles are way cool. I'm creating an inspirational and empowering 'myspace.'

I've been using Joomla! for the past 6 months or so and I'm really loving it.

I've also created the sites for

It's open source with tons of support to teach yourself everything you need to publish a site just like or the other two I just mentioned.

I've been working every weekend on the site and I think it's starting to take shape. I'm feeling proud and accomplished tonight.

Wednesday, January 24, 2007

Breakthroughs at Hollywood Gazette

This week, at the ol' 'bread & butter' job (that's what my grandmother calls your primary source of income). I finally saw the results of a new product I implemented and brought into existence two months ago. It's a pull-out map & community resource guide to supplement the paper. We had record sales this month as a result and they are only expected to rise this year.

When I use the term 'breakthrough,' I don't mean that there was a slight improvement or that things are a little more, better or different versions of the past. I mean results that were unpredictable.

And that's what I'm interested in producing this year for Being, my health and the wealth of our family this. More than interested, I'm committed to breakthrough results.

Sunday, January 14, 2007

Business Model

Today I had my weekly brainstorming session with my consultant, friend and business partner Jennifer Sabin. She's been advising me for months that the key to profitabiliy is in the distribution.

At last we aligned on a new distribution plan that revolutionalizes the traditional drop-off, direct-mail or subscription models. It will be the foundation of a successful relaunch. I'm very excited about this. I am starting to believe that my dream of bring Being back will be fulfilled this year. Bigger, better and more exciting than ever!

What I've learned over the past few years is that failure and mistakes are necessary to success. I'm no longer ashamed that my first attempt at Being failed. Starbucks nearly declared bankruptcy after it's 2nd year of business (so I've heard). It's navigating through those bumps in the road that define character.

If you have a dream, begin it now and don't give up. Never give up!

Sunday, January 7, 2007

I'm bringing Being back!

I'm bringing Being back!

Being Magazine was created with the mission to transform media to a source of empowerment and inspiration in December 2003.

I published the first issue in the spring of 2004. By the spring of 2006 I published my last issue, took a job as a GM of another pubication and failed my first run at publishing Being.

I've been successful in the new publication despite much conflict in the workplace and have learned a lot of business lessons which I will apply to my second attempt at Being.

One of the things I need to begin publishing again is capital. For months I sought VC for the publication but the truth is, I really want to fund it myself. I don't need another loan to repay or to be under the control of a company who doesn't approve of my maverick leadership style so I've been saving up, again... to releauch this year.

I'm building this company back up from my own bootstraps and it's beginning to bubble again.

Yesterday I got an email from a prospective advertiser for my media kit. That's a good sign that the effort I've put into marketing the website has begun to pay off.

I have to come up with a new business and distribution model to meet the market for this magazine. This time, I will not offer subscriptions until I've published for two years solid. I will be a monthly, not a quarterly, and my distribution and circulation is reliable and consistent.
The big question is: by when will I relaunch?